A Whole Lot of Lucky: Behind the scenes look at title development

Titles--heartache city! The title must do everything a synopsis or query does: grab the reader, provide a summary, and hint at the action yet to come. A lot of time goes into working up a good title, and it's not just the author's work, either. The editor, the editor's coworkers, and sales and marketing all have their say; everyone's input must be considered.

Titles cooked up and rejected for A WHOLE LOT OF LUCKY:

• Two Flavors of Lucky
• The Year of My Magnificent Luckiness
• Three Million Dollar Girl
• The Duplicitous Luckiness of Hailee Richardson
• Serendippitydoo
• Lucky Me
• Impossibly Possibly Lucky
• Hailee Richardson, Girl Millionaire

My editor and I brainstormed pages of titles and promptly rejected most of them. The problem lies in the word "lucky:" phrases involving "getting lucky" are imbued with the wrong kind of nuance! Also, we wanted to avoid words like jackpot or other buzzwords that are too close too gambling. (This was hard, because even the buying of a lottery ticket is gambling.)

My sister suggested "A Whole Lotto Lucky," and the powers that be loved her suggestion! With a bit of morphing, my sister's words became A WHOLE LOT OF LUCKY.

Now you can try your luck without all the heartache my editor and I went through! For a free, signed hardcover of A WHOLE LOT OF LUCKY, just enter the Goodreads contest!

Goodreads Book Giveaway

A Whole Lot of Lucky

by Danette Haworth

Giveaway ends March 31, 2014.
See the giveaway details at Goodreads.

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